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雷军谈汽车行业内卷:本质是竞争 中低端很卷 中高端缺好供给_我的网站

军师联盟

A |     CANBERRA, Australia -- Australian journalist Cheng Lei says she spent more than three years in detention in China for breaking an embargo with a television broadcast on a state-run TV network.Cheng‘s first television interview since she was freed was broadcast in Australia on Tuesday almost a week after she returned to her mother and two children, aged 11 and 14, in the city of Melbourne.The Chinese-born 48-year-old was an English-language anchor for state-run China Global Television Network in Beijing when she was detained in August 2020.She said her offense was breaking a government-imposed embargo by a few minutes following a briefing by officials.Her treatment in custody was designed to “drive home that point that in China that is a big sin,” Cheng told Sky News Australia. “That you have hurt the motherland and that the state’s authority has been eroded because of you.” “What seems innocuous to us here is –- I’m sure it’s not limited to embargoes, but many other things -- are not in China, especially (because) I’m given to understand that the gambit of state security is widening,” she said.Cheng did not give details about the embargo breach.Her account differs from the crime outlined by China’s Ministry of State Security last week.The ministry said Cheng was approached by a foreign organization in May 2020 and provided them with state secrets she had obtained on the job in violation of a confidentiality clause signed with her employer. A police statement did not name the organization or say what the secrets were.A Beijing court convicted her of illegally providing state secrets abroad and she was sentenced to two years and 11 months, the statement said. She was deported after the sentencing because of the time she had already spent in detention.Observers suspect the real reason Cheng was released was persistent lobbying from the Australian government and Prime Minister Anthony Albanese’s planned trip to China this year on a date yet to be set.Cheng said that a visit to a toilet at the court on the morning before she was sentenced was the first time in more than three years that she had sat on a toilet or seen her reflection in a mirror.Her commercial airline flight from Beijing to Melbourne was the first time she had slept in darkness in three years because the lights were always left on at night in the detention facilities.Cheng migrated to Australia with her parents at age 10. She said she struggles to answer when asked how she has been since her return.“Sometimes I fell like an invalid, like a newborn and very fragile,” Cheng said. “And other times I feel like I could fly and I want to embrace everything and I enjoy everything so intensely and savor it.”。    8月24日消息,人民日报与中国汽车报记者组成调研组,与小米集团创始人、董事长兼首席执行官雷军展开一场深度对话。访谈中,雷军深入分析了中国汽车产业的成功经验,剖析了当前行业调整的深层逻辑。    记者:一方面,国内汽车市场很“卷”;另一方面,中国品牌在海外市场捷报频传。您如何理解内需与外需市场出现的新变化?     雷军:我个人分析,目前行业“内卷”的前提,是中国汽车工业经过这么多年快速发展,整体已经具备极强的竞争力,尤其是中低端产品的成熟度极高,即便从全球视角来看,竞争力也非常强。所以这种“卷”的本质就是竞争,是一种必然现象。     我认为中国汽车产业在接下来的发展中,高端化应该是较为确定的方向。因为只有高端化,才能让汽车产品承载更多新的技术与创新,才能进一步推动消费升级。    当前国内高端汽车市场处于产品青黄不接的状态,豪华车市场面临重构,中国汽车品牌正在不断成熟,而由于产品的供给出现不足,这个市场的年销量出现了较大幅度下滑。    与此同时,中低端市场确实很卷,中高端市场则是缺少好的供给。

B | 中国汽车产业的进一步升级,就是要勇于走出舒适圈,回答好如何做出有特色的好产品,如何做好中高端甚至超高端产品等关键问题。    正因为目前行业面临的内需压力比较大,所以“出海”成为汽车行业广泛关注的话题。但是“出海”是一项系统工程,如果缺乏前瞻的思考,就容易招致一些政府和产业界的各种封锁、抵制,因此,对于“出海”,我认为必须“未雨绸缪”。

C |     对于国产汽车出海,如何更好做到前瞻思考、“未雨绸缪”,雷军指出:     首先,我们应该关注的是产品的质量与安全。

D | 我们的汽车产品行销海外,代表的不仅仅是自己的品牌,更是代表中国汽车整体形象。     因此,我们应该以高品质、更安全为要求,树立中国汽车品牌的良好形象。汽车是耐用消费品,很多问题可能要到10年甚至15年之后才会暴露,因此如何保障质量安全是必答题。    其次,我认为中国企业应该做好合规工作。

E | 全球大部分国家的汽车行业都属于法规要求高、调控管理强的行业。行业需要思考,如何将包括各国税收政策、车辆法律法规在内的情况作为行业公共产品提供,以帮助国内企业在海外发展。    第三,要做好不同国家的用户需求识别。

F | 当前行业比较主流的出口产品,依然是基于我们对中国用户需求设计的产品,在此基础上略作改进而成的,很少有产品是真正为全球用户设计的。

G | 我们在产品定义、研发水平上依然与国际领先企业有距离,这需要引起我们高度重视。

H |               

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