一闪一闪亮晶晶
平台为流量纵容营销号传播谣言？抖音副总裁发声_我的网站
A | 1月7日，抖音集团副总裁李亮在个人社交账号分享了一条关于“算法与网暴、谣言的关系，以及营销号对舆论环境的危害”的视频。
B | 该视频中提到“平台为了流量会营销号制造传播谣言”，对此，李亮表示：“视频中有一个观点，我不太认同，就是认为平台为了流量会纵容这些营销号制造传播谣言以及煽动对立。”“以抖音为例，收入主要是广告与电商，试想，一个谣言与网暴漫天的环境，哪家品牌商愿意投广告，哪个用户敢买东西？于公于私，抖音都会严厉打击谣言与网暴。”李亮称。
Before becoming an award-winning science fiction writer, Baoshu was simply a fan fascinated by Hugo Award winner Liu Cixin's The Three-Body Problem. His desire to explore the universe created by the blockbuster trilogy led him to write The Redemption of Time (Remembrance of Earth's Past), a fan work that later became a published novel.
Years later, Baoshu has become one of the notable voices in Chinese science fiction. He was honored with the Mao Dun Newcomer Award this year, one of China's most prestigious literary awards for young writers. Established in 2015, the award recognizes outstanding writers and critics under the age of 45.
The award committee said his works have expanded the possibilities of science fiction through exploration of time, civilizations and the impact of technology on everyday life.
The honor adds to a growing list of achievements. Baoshu had previously won the Galaxy Award, China's equivalent of the Nebula Awards. His short story Tasting the Future Delicacy Three Times was a finalist for the Hugo Award for Best Short Story in 2024.
In his latest novel, The Sky of Kukulkan, published by New Star Press, Baoshu turns his fascination with the ancient Maya civilization into a story about humanity itself. The book is Baoshu's first major work after receiving the Mao Dun Newcomer Award.
Set during the final period of the Maya Classic era, the novel follows a fallen prince who, with the help of a priestess, gradually uncovers the secrets behind astronomical movements, unusual solar phenomena and the legend of the Feathered Serpent deity.
For Baoshu, the story is ultimately not only about the Maya, but also a reflection of humanity itself, its pursuit of knowledge and the universe, as well as the conflicts driven by human flaws.
"I think the most fascinating part of this story is that the Maya civilization is a microcosm of humanity itself," Baoshu told the Global Times. "It reflects mankind's journey to explore the universe and seek truth, while also showing how human weaknesses, such as greed and hostility, can lead to endless conflicts within society."
The road to sci-fi
Born in 1980, Baoshu developed his passion for writing early. After moving to Haiyan, East China's Zhejiang Province, at the age of 6 with his parents, who worked in nuclear power construction, he spent much of his childhood reading science fiction and popular science books in local libraries.
As a primary school student, he began writing his own science fiction stories, although he said that his early works were immature.
His pen name, "Baoshu," has a much simpler origin. More than two decades ago, he chose it casually as an online username because he was a fan of Chinese martial arts novelist Jin Yong and created several usernames inspired by characters from Jin Yong's works. Most disappeared over time, but "Baoshu" remained.
After studying philosophy at Peking University, he continued writing short stories. His professional science fiction career began in 2010 while studying in Belgium, when his admiration for Liu Cixin's The Three-Body Problem inspired him to write the fan fiction novel The Redemption of Time (Remembrance of Earth's Past).
"His work has always set a benchmark for me, a standard I hope to approach even if it remains a distant goal," he said.
For Baoshu, The Redemption of Time (Remembrance of Earth's Past) was driven mainly by his love for Liu's fictional universe and his desire to explore the possibilities beyond the original trilogy.
"The world created by The Three-Body Problem is so rich and diverse that you feel there are many stories behind it that were not told," he said.
"I wanted to express some of those possibilities in my own way."
Sci-fi future
Baoshu said that, looking ahead, science fiction will continue expanding as technology changes society.
With technology such as artificial intelligence (AI) advancing at an unprecedented pace, the boundary between science fiction and reality is becoming increasingly blurred. Ideas once imagined only in novels are now entering everyday life, creating new questions and possibilities for writers to explore.
AI, for example, has created new creative opportunities and raised new questions about humanity's relationship with machines. But he noted that AI is not an entirely new topic for science fiction.
"Science fiction has been writing about AI for many years," he told the Global Times. "At different stages, new technologies emerge and connect with new social issues, creating new possibilities for storytelling."
He expects one major direction for future science fiction will be "science fiction realism" - stories that focus on how technology affects ordinary life, society and human emotions.
Another challenge for Chinese science fiction is finding deeper connections with local culture.
"Science fiction was once seen as a relatively foreign literary form because it originated overseas," Baoshu said. "But as the genre expands into deeper areas of social life, it also changes how we understand the past."
He said, as science fiction continues to gain popularity in China, the genre is creating more opportunities for new voices.
Efforts to promote new forms of popular literature have given people from different backgrounds more opportunities to write and share their voices.
。李亮还提到了算法与用户的关系，其表示：“算法是可用可控、可‘驯服’的工具，如果有更多专业观点，多样化、客观理性的声音，及时有效的反馈真实情况，就能让算法更好的为用户提供服务。这需要专业人士、媒体、平台以及大家共同努力。
C | ”“最关键的是，如果大家不去‘驯服’算法，那些通过制造传播谣言、用极端言论来煽动对立情绪的营销号，他们确实是‘最懂算法之恶’的群体，他们会恶意‘驯服’算法，从而污染整体网络环境。”“只有坚决打击这类营销号，才能治理好平台算法。
D | ”据悉，1月3日，抖音宣布了推进平台治理透明化的十项措施，内容涵盖网络辟谣、防网暴、防沉迷、算法公开、突破信息茧房等。这其中最受关注的，当属算法透明化。
E | 抖音表示，未来，平台将面向社会全面深入地公开抖音的算法基础运作原理、运营机制，也将对外公布各类热点榜单的计算原理和机制，提高透明度，让每个人在抖音都有一个真实、多元、平等、友善的体验。值得一提的是，1月6日，李亮在个人社交账号上发文称抖音将推动算法和平台治理透明化，并邀请网友提意见。在这篇推文下，有网友反映，抖音经常出现将“钱”读成“米”等情况，李亮回应称“普通用户没有这类限制”，相关话题登上热搜。随后，李亮再次回应此事，称：“我看很多朋友问，‘钱’‘死’这些词，是不是能发出来，但是会限流。可以明确说，不会限流。实际上大家可以在抖音找到大量正常使用这些词的高热视频。”李亮还补充：“为什么有些情况表达会有限制。因为不同内容要遵循不同的规范，比如卖货要遵守广告法，‘最’‘第一’这类极限词，随便用可能误导消费者。
F | 再比如财经内容，公开科普要非常严谨，没有专业资质的用户不允许讲解股票内容。出于公序良俗的考虑，直播间禁止酗酒。一些作者会试图通过变体来跟平台规则做对抗，试图规避。”“需要强调的是，这些规则是特定场景下才生效。比如不带货，就不会有极限词的限制。流传的很大一部分所谓敏感词，是把特定创作类型的规范，误解为普遍的限制。”微信编辑：凌山审核：齐铭【来源：九派新闻，部分综合东方财经、长安街知事】声明：此文版权归原作者所有，若有来源错误或者侵犯您的合法权益，您可通过邮箱与我们取得联系，我们将及时进行处理。邮箱地址：[email protected]。
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